Walkers ‘Anti Grab Bag’
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Problem
Walkers is no longer front of mind at lunchtime for many Londoners.
Insight
4 in 5 Brits eat lunch alone, turning to their phone for company.
But, every 6 minutes in London a phone gets grabbed, with lunchtime becoming a prime target.
Idea
Walkers steps in with a sneaky sheild to protect our precious lunch hour with the new ‘Anti Grab Bag’